I think it's really cool, and brilliant strategy with excellent timing. They had a lot of momentum going into the break, with increasing viewership and especially live viewership, vs. DVR, and I can't think of a better way to try to keep that momentum than this.
And if it snares a few viewers who come for the cool idea and stay for the characters, even better.
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And if it snares a few viewers who come for the cool idea and stay for the characters, even better.